We are a visual species. We process and identify the things we see in milliseconds and create lasting memories and impressions from this information. That’s why packaging is one of the most important aspects of marketing. Shoppers make deep connections with the packaging design of their favorite brands. What would Coca-Cola be without its distinctive white script and red packaging? Would Frosted…

In the almost 20 years since its advent, social media has radically reshaped the way we do just about anything and everything. Nowhere is this more apparent than in the retail space – it’s now easier than ever to sell your product, get in front of new customers and create a community surrounding your brand. To make it easier for…

Unless you’ve been living under a wi-fi-less rock for the past six months, you’ve definitely heard about ChatGPT. The AI chatbot has hundreds of functions – and there are about as many opinions on it, too. The takes have been coming fast and furious: It’s scary! It’s going to replace human workers and take our jobs! It’s making us lazy! It’s…

If you’re in retail, you know just how common point-of-purchase, or POP, displays can be. They’re an opportunity to think outside the shelf, try out different promotions, target seasonal events and much, much more. But as omnichannel marketing becomes the norm, one might wonder where the humble in-store POP display stands. Does it still have a place in a marketing…

If you’re selling with a home improvement retailer and want to increase your sales, we’ve got some good news for you. In-store associates are a secret weapon that can help guide customers to your product, make personal connections and close the deal. They are the ones who stock the shelves, answer customer questions and are often the deciding factor in…

One of the main reasons clients reach out to Porchlight is our industry knowledge, which comes in handy for brands entering the home improvement market. As home improvement continues to outperform other retail sectors, more and more products are seeking inroads. And smart brands know that entering a new market requires strategy.  While there are many reasons to consider market…

Another year gone – can you believe it? 2022 packed some interesting twists and turns (Wordle, anyone?), but it’s time to sit back, pour another eggnog, and watch the end-of-year lists and 2023 forecasts roll in. We’ve never been one to disappoint, so we’ve got the home improvement retail trends we’d like to see in the new year. What Market…

Finding the right creative services provider has always been a challenge. Hitting upon a quality partner isn’t easy. Not only do they have to offer what you need and be good at it, but they also have to offer the right price, timing, and culture to make the effort productive and successful. Nowadays, the partnering process is harder than ever….

Your brand has been chugging along and meeting all KPIs, hitting all targets and just killing the game in general. Perhaps you’ve been pondering your next move but can’t decide exactly what that move should be. Maybe you’re feeling the need to branch out and expand but aren’t sure how. Well, we have good news: You might be a good…

Long before the term “influencer” was coined, the home improvement industry had its own professional trendsetters. The pros, as we call them, are the backbone of the industry. We often emphasize the role of the homeowner as the primary consumer. But the DIY (do-it-yourself) market has a powerful sibling. The DIFM (do-it-for-me) market is led by the pros, and it’s…