In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead of relying on basic product shots and plain backgrounds, today’s audiences crave immersive experiences and emotional connections. Real, live, on-location photography/video is easily the best option for this. But what if a lot of time, money and resources aren’t available? What if total control is needed…

In the vibrant world of home improvement brand marketing, one element stands out as a powerful tool for capturing consumers’ attention and hearts: emotion. Emotional marketing, as it’s known, is the practice of using emotion to make your audience notice, remember, share and buy. A prospective homeowner scrolling through endless product specs and how-to guides is about as thrilling as…

In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….

They say modesty is a virtue, but we’re setting it aside for a bit of shameless self-promotion. Why? Because we’re excited about what we do and can’t wait to share it with you. So, buckle up and get ready for a fun, informative and slightly self-congratulatory journey through the world of Porchlight. Who We Are Welcome to Porchlight, where we…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. And one of the recent game-changers in the digital realm is the rise of ad blockers. These tools empower users to take control of their online experiences by filtering out intrusive ads. While this may initially seem like a challenge for marketers, it presents a remarkable…

As one of the leading names in home improvement retail, Lowe’s sales performance points to overarching movements and trends in the industry. The retailer’s first quarter 2024 earnings release confirmed that there is still upside in the market as sales performed as expected, confirming the opportunity to focus more on affordable home improvement projects. The retailer’s investments in operational improvements…

As the leading home improvement retailer, The Home Depot’s performance serves as an indicator for broader industry trends and movements within the home improvement sector. The retail giant’s earnings report for the first quarter of 2024 offered a glimpse into the state of home improvement.  Q1 2024 Sales and Comparable Sales Key Takeaways for Home Improvement Brands Product Categories Key…

Have you ever been drawn to a certain color of paint for your home or felt a certain way about a product just because of its color? This isn’t just by chance; it’s a result of color’s impact on our feelings and is all about color psychology. In home improvement marketing, this fact is no less true. Whatever your brand…

ESG (environmental, social and governance) are interconnected concepts that go beyond maximizing financial returns by urging businesses to consider their impact on the planet, their employees and the communities they operate within. As climate change concerns deepen, and social equity becomes more important to our society, many companies are formalizing ESG programs to ensure intentional efforts protect their current and…

We recently attended InFronts, The Home Depot’s inaugural Marketing Summit where the home improvement giant dives into consumer insights, media trends and the home improvement market. The Home Depot announced that they have rebranded Retail Media+ to Orange Apron Media, evidencing the strength and value of their brand equity. We’re excited to share insights from this exciting summit and rebranding effort to…