In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….

They say modesty is a virtue, but we’re setting it aside for a bit of shameless self-promotion. Why? Because we’re excited about what we do and can’t wait to share it with you. So, buckle up and get ready for a fun, informative and slightly self-congratulatory journey through the world of Porchlight. Who We Are Welcome to Porchlight, where we…

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. And one of the recent game-changers in the digital realm is the rise of ad blockers. These tools empower users to take control of their online experiences by filtering out intrusive ads. While this may initially seem like a challenge for marketers, it presents a remarkable…

As one of the leading names in home improvement retail, Lowe’s sales performance points to overarching movements and trends in the industry. The retailer’s first quarter 2024 earnings release confirmed that there is still upside in the market as sales performed as expected, confirming the opportunity to focus more on affordable home improvement projects. The retailer’s investments in operational improvements…

As the leading home improvement retailer, The Home Depot’s performance serves as an indicator for broader industry trends and movements within the home improvement sector. The retail giant’s earnings report for the first quarter of 2024 offered a glimpse into the state of home improvement.  Q1 2024 Sales and Comparable Sales Key Takeaways for Home Improvement Brands Product Categories Key…

Have you ever been drawn to a certain color of paint for your home or felt a certain way about a product just because of its color? This isn’t just by chance; it’s a result of color’s impact on our feelings and is all about color psychology. In home improvement marketing, this fact is no less true. Whatever your brand…

ESG (environmental, social and governance) are interconnected concepts that go beyond maximizing financial returns by urging businesses to consider their impact on the planet, their employees and the communities they operate within. As climate change concerns deepen, and social equity becomes more important to our society, many companies are formalizing ESG programs to ensure intentional efforts protect their current and…

We recently attended InFronts, The Home Depot’s inaugural Marketing Summit where the home improvement giant dives into consumer insights, media trends and the home improvement market. The Home Depot announced that they have rebranded Retail Media+ to Orange Apron Media, evidencing the strength and value of their brand equity. We’re excited to share insights from this exciting summit and rebranding effort to…

In the bustling marketplace of home improvement marketing, standing out means not just being seen, but also being remembered. When traditional text and images can no longer shoulder this task, it’s time for video marketing to take center stage. Through video, brands become storytellers, educators and trusted advisors, offering a window into their products’ real-world applications and emotional resonance. The…

Imagine this: Your potential buyers are browsing the aisles of a home improvement store, overwhelmed by a sea of power tools and hardware, unsure where to begin their next project. Suddenly, a display catches their eye – vibrant signage showcasing a beautifully renovated living space accompanied by clear steps and product recommendations. This, my friends, is the power of beginning…