In the competitive landscape of marketing, particularly within the home improvement sector, differentiating your brand goes beyond making noise – it’s about creating resonance. Crafting personas is a strategic approach that enables your brand to connect with your audience on a personal level, ensuring your message isn’t just heard but felt. This guide is designed for marketing professionals looking to…

As home improvement enthusiasts ourselves, we’re always monitoring the pulse of the industry. Recently, Lowe’s released its Q4 2023 earnings report, offering valuable insights into the current state of the home improvement market. While financial reports might seem like dense jungles of numbers, we’re here to help you navigate the key takeaways and understand what they might mean for the…

As home improvement marketing specialists at Porchlight, we have to monitor industry trends closely. So, when Home Depot, the leading home improvement retailer, releases its quarterly earnings report, we listen. The recent Q4 2023 report offers valuable insights into consumer behavior, market trends and potential implications for home improvement brands regarding marketing strategies. Let’s delve into the key takeaways. Sales…

Home improvement brands face a crucial question in the digital marketplace: How can a brand reach potential customers in an ever-developing online landscape? Thankfully, you’ve got two options: paid advertising and organic SEO. Which is better? Think of it this way: Imagine building your dream home online. You can’t build with just one tool, like a hammer or a paintbrush;…

In the dynamic world of home improvement retail, making a mark in big-box retailers like The Home Depot or Lowe’s is more than just an opportunity – it’s a transformative journey for your brand. We know just how important it is to nail your product line review (PLR), but moreover, successfully navigating a PLR is crucial for securing that coveted shelf…

Product photography can make or break your online sales. We all know that photography is an integral part of ecommerce. But there’s another secret weapon that often goes unnoticed: product photography retouching. It’s like the magician’s touch that can transform your digital storefront into a captivating display that shoppers can’t resist. Home improvement products can especially benefit. With the right touch, you can…

We’ve often talked about the importance of product packaging. Packaging isn’t just there to sell your product and protect it: It’s an opportunity to really say something about who you are as a brand. But it doesn’t stop there. Your packaging can also help improve your brand’s sustainability and save you money all at the same time. How? We’ll show you. What Is…

A year after posting our blog Who’s a Star? A Brand’s Guide to Ratings and Reviews, we decided to repost it since it’s now more prescient than ever. Why? With the economy’s recent fluctuations, our clients have been asking us how they can make their marketing dollars stretch even further. Our number one recommendation is getting on top of their ratings and…

We are a visual species. We process and identify the things we see in milliseconds and create lasting memories and impressions from this information. That’s why packaging is one of the most important aspects of marketing. Shoppers make deep connections with the packaging design of their favorite brands. What would Coca-Cola be without its distinctive white script and red packaging? Would Frosted…

In the almost 20 years since its advent, social media has radically reshaped the way we do just about anything and everything. Nowhere is this more apparent than in the retail space – it’s now easier than ever to sell your product, get in front of new customers and create a community surrounding your brand. To make it easier for…