Agency Values

  • Make time for what matters most.

    We give a full day’s work and know when it’s time to call it a day. We value family time and play time as opportunities to be inspired.

  • Take pride in hard work.

    We understand that talent alone is not enough. We take initiative and hold ourselves accountable for getting things done right.

  • Practice everyday leadership.

    We lead from whatever seat we’re in by communicating consistently, candidly, constructively and compassionately.

  • Always be hungry.

    We ask questions, seek out learning, think through possibilities and exercise creativity.

How We’re Different

At Porchlight, we are brand builders and industry experts.

INDUSTRY EXPERTS

Porchlight is a creative partner dedicated to the home improvement retail industry. With an unrivaled depth of industry expertise, we understand your audience and thrive in navigating the intricacies of the home improvement retail terrain.

B2B/B2C Dexterity

At Porchlight, we know that every product has to be sold twice, which is why any home improvement retail strategy worth its weight includes a mixture of B2B and B2C tactics. We help products get on the shelf, and we help them move off the shelf.

Getting on
the Shelf

  • PLR
  • Planograms
  • 3D Renderings
  • Mockups
  • Launch
  • Packaging
  • Marketing
  • Merchandising

Moving off
the Shelf

  • Sales
  • Advertising
  • Ecommerce
  • Social Media
  • Growth
  • Email
  • Ratings & Reviews
  • Test & Measure

INTEGRATED SERVICES

Unlike agencies that specialize in web development or packaging and apply the same process to every industry, Porchlight is dedicated to creating a holistic brand experience, offering a full range of creative services specific to the home improvement industry.

Strategy

  • Research
  • Positioning
  • Messaging

Marketing

  • Traditional
  • Digital
  • Social

Branding

  • Identity
  • Website
  • Packaging

Media

  • Traditional
  • Digital
  • Social

Our Industry Expertise

We offer a full range of creative services specific to the home improvement industry.

Strategy

Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.

No matter where your brand is in its development, Porchlight can deliver the foundation you need to realize your brand’s potential.

Branding

There’s a big difference between brands built well, and those built in a hurry.

In this way, brand building is like the experience of “The Three Little Pigs.” Some methods and materials hold up better than others.

Media

Once you build a great brand, it’s time to send that brand out into the world, to interact with the retail or digital world, that is.

Implementation is where the creativity and strategy come together to yield brand touch points. Let’s test and measure to find the perfect recipe for success.

Marketing

We specialize in pinpointing and captivating your target audience, ensuring your promotional efforts hit the mark.

Our crafted marketing campaigns are designed to amplify brand awareness, imprinting your message in the minds of potential customers. We create compelling narratives and cultivate meaningful customer relationships to ensure your market success.