Lowe’s Q3 2024 earnings release was comparable to what their rival The Home Depot reported last week – increased sales but a caution against falling sales, particularly for bigger remodeling projects as consumers are waiting because of higher interest rates. But outdoor DIY projects, the Pro business, hurricane recovery efforts and strong online shopping numbers all led to increased sales….

The Home Depot exceeded expectations and saw quarterly sales rise 6% year over year as their SRS Distribution acquisition, hurricane-related recovery efforts and better-than-expected weather in many parts of the country led to increased home improvement supply demand. However, Home Depot cautioned that consumers are still waiting on doing more significant projects as they wait for lower interest rates in…

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in line with what rival The Home Depot reported last week – homeowners continue to wait on taking on bigger home improvement renovations in favor of smaller, more cost-effective projects. Lowe’s beat second-quarter earnings expectations, but sales fell 5.5%, and comparable same-store sales…

Homeowners continue to wait for lower interest rates before spending on bigger projects as Home Depot’s second quarter earnings and sales beat expectations, but comparable same-store sales decreased and are now expected to continue to decline by 3–4% instead of the 1% that was originally forecasted. In fact, the second quarter marked the seventh straight quarter of negative sales growth….

As one of the leading names in home improvement retail, Lowe’s sales performance points to overarching movements and trends in the industry. The retailer’s first quarter 2024 earnings release confirmed that there is still upside in the market as sales performed as expected, confirming the opportunity to focus more on affordable home improvement projects. The retailer’s investments in operational improvements…

As the leading home improvement retailer, The Home Depot’s performance serves as an indicator for broader industry trends and movements within the home improvement sector. The retail giant’s earnings report for the first quarter of 2024 offered a glimpse into the state of home improvement.  Q1 2024 Sales and Comparable Sales Key Takeaways for Home Improvement Brands Product Categories Key…

ESG (environmental, social and governance) are interconnected concepts that go beyond maximizing financial returns by urging businesses to consider their impact on the planet, their employees and the communities they operate within. As climate change concerns deepen, and social equity becomes more important to our society, many companies are formalizing ESG programs to ensure intentional efforts protect their current and…

We recently attended InFronts, The Home Depot’s inaugural Marketing Summit where the home improvement giant dives into consumer insights, media trends and the home improvement market. The Home Depot announced that they have rebranded Retail Media+ to Orange Apron Media, evidencing the strength and value of their brand equity. We’re excited to share insights from this exciting summit and rebranding effort to…

As home improvement enthusiasts ourselves, we’re always monitoring the pulse of the industry. Recently, Lowe’s released its Q4 2023 earnings report, offering valuable insights into the current state of the home improvement market. While financial reports might seem like dense jungles of numbers, we’re here to help you navigate the key takeaways and understand what they might mean for the…

As home improvement marketing specialists at Porchlight, we have to monitor industry trends closely. So, when Home Depot, the leading home improvement retailer, releases its quarterly earnings report, we listen. The recent Q4 2023 report offers valuable insights into consumer behavior, market trends and potential implications for home improvement brands regarding marketing strategies. Let’s delve into the key takeaways. Sales…