When was the last time a product’s packaging caught your eye? It may have been its engaging color scheme or its smooth aesthetic style. Perhaps it was the clean lines and bold typography. Maybe it had an intriguing tagline or copy that made you chuckle. Whatever the reason, you might have picked it up out of amusement ‘just to look…

Lowe’s Q3 2024 earnings release was comparable to what their rival The Home Depot reported last week – increased sales but a caution against falling sales, particularly for bigger remodeling projects as consumers are waiting because of higher interest rates. But outdoor DIY projects, the Pro business, hurricane recovery efforts and strong online shopping numbers all led to increased sales….

The Home Depot exceeded expectations and saw quarterly sales rise 6% year over year as their SRS Distribution acquisition, hurricane-related recovery efforts and better-than-expected weather in many parts of the country led to increased home improvement supply demand. However, Home Depot cautioned that consumers are still waiting on doing more significant projects as they wait for lower interest rates in…

Imagine pouring countless hours into crafting the perfect blog post only to see it buried deep within the vast expanse of the internet. To ensure your home improvement content reaches its target audience, it’s essential to master the art of search engine optimization (SEO). Why Does SEO Matter? SEO is akin to a map that guides potential customers directly to…

When talking about home improvement, it’s important to note that there are two separate consumers – DIYers and Pros. We spend a lot of time discussing how to engage the DIYer, but let’s focus a little on how to successfully market to the professional audience.  What Are the Basics of Marketing to the Pro? It’s important to know the specific…

Imagine your home improvement brand blasting its message across a stadium filled with thousands, hoping a few catch wind of it. Now, visualize a cozy living room where you connect directly with passionate DIY enthusiasts, sharing tips and celebrating their projects. Which scenario feels more impactful? That’s the difference between traditional influencer marketing and the rising star: micro-influencers. Why Micro…

Walking into a big-box home improvement store makes getting lost in the possibilities easy. Aisles stretch before you endlessly, filled with products vying for your attention. But one display stops you in your tracks. It’s not just the powerful tools or the vibrant paint colors; it’s the story they tell. Welcome to the world of visual merchandising, where displays are…

When crafting online content, customer attention is king. How will you grab it? In this world of ever-shrinking attention spans, how will you keep customers with you long enough to make your pitch? And how do you make sure that moment sticks with them? That’s where embeds come in, ready to break the scroll barrier and keep your audience glued to…

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in line with what rival The Home Depot reported last week – homeowners continue to wait on taking on bigger home improvement renovations in favor of smaller, more cost-effective projects. Lowe’s beat second-quarter earnings expectations, but sales fell 5.5%, and comparable same-store sales…

Homeowners continue to wait for lower interest rates before spending on bigger projects as Home Depot’s second quarter earnings and sales beat expectations, but comparable same-store sales decreased and are now expected to continue to decline by 3–4% instead of the 1% that was originally forecasted. In fact, the second quarter marked the seventh straight quarter of negative sales growth….