In today’s digital-first world, homeowners are constantly connected, whether they’re browsing for home improvement tips, researching products or making purchasing decisions. For brands, this means understanding homeowners’ digital journeys and engaging them at key touch points throughout their decision-making process. By providing seamless digital experiences that resonate, brands can stand out in a competitive landscape. Here’s how your brand can…
Practically mimicking rival Home Depot’s earlier earnings release, Lowe’s Q4 2024 earnings featured increased sales but a continued caution against falling sales for bigger remodeling projects as consumers are waiting because of higher interest rates and lower financial confidence. But the Pro business and an extra week in the fiscal year all led to increased sales, including positive comparable same-store…
The Home Depot reported better-than-expected Q4 2024 earnings, but guidance for 2025 was lowered to only 2.8% sales growth. Fiscal 2024 yearly statistics were also released, and while the extra week in the fiscal calendar helped, the ongoing pressure on large remodeling projects from high interest rates and low consumer confidence was also evident. Further details from the call include:…
In the world of B2B marketing, one of the greatest challenges is speaking directly to professionals in a way that resonates with their specific needs, values and preferences. Professionals are a unique audience. They are well-informed, discerning, and often operate with high expectations when it comes to product and service offerings. To effectively communicate with them, it’s essential to tailor…
Artificial intelligence (AI) is transforming the marketing landscape, especially within retail and the home improvement industry. For retailers, embracing AI isn’t just about keeping pace – it’s about setting the standard for innovation, customer engagement and operational efficiency. Let’s explore how AI is shaping retail marketing with actionable examples and tips for leaders. Automation and Efficiency Marketing automation is another…
The home improvement industry is poised for transformative growth in 2025, driven by evolving customer demands, technological advancements and the rising influence of professional contractors (the Pro segment). Businesses that understand and adapt to these trends will thrive and set new benchmarks in an increasingly competitive landscape. Here are the top three trends shaping the future of home improvement. 1….
There’s no doubt that the digital age has completely transformed the retail landscape. But while shoppers are bombarded with online ads, QR codes, interactive screens, etc., their final decision often happens in a physical space: the shelf. Here, brands have a fleeting opportunity to grab consumers’ attention and convince them to choose their products. This is where print expertise acts…
When was the last time a product’s packaging caught your eye? It may have been its engaging color scheme or its smooth aesthetic style. Perhaps it was the clean lines and bold typography. Maybe it had an intriguing tagline or copy that made you chuckle. Whatever the reason, you might have picked it up out of amusement ‘just to look…
Lowe’s Q3 2024 earnings release was comparable to what their rival The Home Depot reported last week – increased sales but a caution against falling sales, particularly for bigger remodeling projects as consumers are waiting because of higher interest rates. But outdoor DIY projects, the Pro business, hurricane recovery efforts and strong online shopping numbers all led to increased sales….
The Home Depot exceeded expectations and saw quarterly sales rise 6% year over year as their SRS Distribution acquisition, hurricane-related recovery efforts and better-than-expected weather in many parts of the country led to increased home improvement supply demand. However, Home Depot cautioned that consumers are still waiting on doing more significant projects as they wait for lower interest rates in…
