In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead of relying on basic product shots and plain backgrounds, today’s audiences crave immersive experiences and emotional connections. Real, live, on-location photography/video is easily the best option for this. But what if a lot of time, money and resources aren’t available? What if total control is needed (weather problems aren’t an option!), and/or there’s a need to shoot over long periods of time? Whether on location or building a set, read on to see how it’s crucial to have an agency partner that understands these questions to help elevate your marketing campaigns to new levels of consumer engagement.
There’s nothing quite like going on location for a photo or video shoot. There’s controlled chaos everywhere as people scurry about to get everything perfect and in place. And that’s after the location is even chosen from the scouting of various locations. There’s lots of logistics involved from start to finish, but the payoff is a real-as-it-gets environment that is sure to grab your audience’s attention. But first you’ll need models, a tight schedule for everyone to follow and dedicated teams who will handle everything from the food/catering to lighting to sound. And if it’s an outside shoot, weather can throw a wrench into everything. It’ll be a long day full of shooting and reshooting, sometimes more than even a couple times to ensure that everything is just right and perfectly conveys your brand’s voice and personality. It’s a lot of work, but in the end, there’s nothing quite like the authentic feel of an on-location shoot.
If on location isn’t an option, don’t fret – a custom set can be built that tells your brand’s story while looking as real and authentic as possible. It shouldn’t even look like a set, particularly for the Pro customer base who will know if something as simple as the plumbing under the sink for a faucet shoot is correct. Whether aiming for elegance, urban charm or comfort in an attic, workshop or living room, there’s a way to bring your vision to life. We’ve created unique sets for multiple clients including Polyken and Wall Control, and we can do the same for you with a budget that you’re comfortable with.
There isn’t a one-size-fits-all solution. Whether on location or building a set, understanding your brand’s values, target audience and desired emotions is key. Picking color palettes, textures, props and lighting will help create the mood boards that will serve as the foundation for the creative process, and those elements can be harmonized together to create a cohesive visual narrative that reflects your brand’s uniqueness. An ideal set is much more than just visually appealing; it’s a strategic investment that attracts attention, fosters emotional connections, and builds brand loyalty by showcasing your products in a way that resonates with your audience’s aspirations and needs. Contact us today to see how we can help bring your product to life!