The Ask

VOLT and AMP, leaders in innovative landscape lighting solutions, sought to enhance their brand presence and refine their marketing strategies. With distinct audiences – VOLT catering to DIY enthusiasts, and AMP serving professional landscape architects and designers – the brands required a strategic approach that resonated deeply with their respective customer bases. They tasked Porchlight with analyzing past campaigns, identifying key success factors and crafting visually compelling, cohesive marketing initiatives tailored for multiple campaigns across various channels.

The Work

Porchlight embarked on a data-driven creative strategy to revitalize VOLT’s and AMP’s brand appeal. Key initiatives included:

• Conducting an in-depth review of previous campaign performance to extract valuable insights and inform future strategies
• Developing distinct campaign briefs and unique visual concepts for each brand – four for VOLT and 12 for AMP
• Producing 24 deliverables per campaign, ensuring consistency and effectiveness across multiple marketing channels
• Providing creative direction for new social photography, enhancing the brands’ visual storytelling and engagement

The Results

Through strategic, insight-driven campaigns, Porchlight successfully elevated the VOLT and AMP brands. The tailored, visually compelling marketing initiatives reinforced their market positioning, resonated with their target audiences and strengthened their overall brand presence. By leveraging data analysis, creative excellence and multi-channel execution, VOLT and AMP achieved a refreshed and impactful brand narrative, setting them apart in the competitive landscape lighting industry.