What We Did
  • Social Media Marketing
  • Email Marketing
  • Videography
M S International, Inc.

Creating Inspiring Digital Content

M S International, Inc. (MSI) is a leading national distributor of flooring, wall and countertop surfaces that’s known for its quality and innovative products. MSI is committed to serving its customers with the best assortment in the market and making its products affordable and accessible. With 1,800 employees and 25+ distribution centers across the U.S. and Canada, MSI aims to “contribute to a world where anyone can afford to create a beautiful space to live, work and play.”

As a distributor of surfaces for residential and commercial installation, MSI has a variety of different audiences to whom they are speaking on any given day. MSI turned to Porchlight to help with the ongoing development of digital content, including email, video and social media.

Paid social media strategies on Facebook, Instagram and Pinterest are used to boost brand awareness and generate leads. A combination of eye-catching visuals (images, videos, animated ads) is updated quarterly and analyzed for maximum impact. These efforts consistently exceed industry averages.

As a visual product, MSI thrives on inspiration. Porchlight delivers engaging videos showcasing trendy materials in beautiful settings. These bite-sized, visually stimulating videos are optimized for sharing and engagement.

Building and nurturing an audience is key. Porchlight manages MSI’s email campaigns, sending strategically timed content through MailChimp. Content includes trend reports, top 10 lists, product announcements and inspiring newsletters, all designed to drive action.

 

 

Porchlight doesn’t believe in static campaigns. Monthly analysis of content performance across all channels provide valuable insights and recommendations for ongoing content development and digital marketing strategies. This ensures campaigns are constantly evolving and optimized for maximum impact. The results speak for themselves: higher than average email open rates and click-through rates, social media results exceeding industry benchmarks and continuous improvement through ongoing content analysis.