Porchlight’s social media expertise shone through with the STŌK digital campaigns, a comprehensive marketing effort. In close collaboration with the client, we crafted data-driven campaigns designed to boost product sales, website traffic and user engagement.

The key to success involved constant monitoring and responsiveness across all social media channels. We meticulously planned content calendars to publish at optimal times on each platform, and actively tracked brand mentions through hashtags and social listening tools. From budgeting and scheduling to comprehensive monthly reports, every aspect was analyzed to ensure seamless campaign execution.

Beyond daily management, we implemented strategic ad buying and boosting to amplify reach. We crafted an annual content calendar brimming with original content and captivating visuals. The cherry on top? Partnering with Kingsford Charcoal for one of their engaging contests, further solidifying brand presence.