Schlage creates stylish, top-grade door hardware for consumers. For more than 12 years, we have provided clients like Schlage with strategic and creative marketing solutions that fit the retail space. From email campaigns to product illustrations, businesses have come to depend on us to make their brands shine.

Schlage called on us to create and manage all aspects of a unique email marketing campaign. We delivered with marketing promotions, seasonality communications, and newsletters. Our team developed two email templates – one aimed at consumers, the other at professionals. Then, we performed extensive A/B subject line and layout testing through the SalesForce Marketing Cloud. We also generated a report summary to show actions and results for each newsletter – on a weekly, monthly, and annual basis.

Schlage also approached us to increase their presence on HomeDepot.com and Amazon.com through product illustrations. Our team introduced 15-20 illustrations to explain the durability of their deadbolt, handle set, lever, and knob; to convey easy installation; to show the box’s contents; and to illustrate how left/right handling works. The durability illustrations featured photorealism, while all others were represented through line art.