As long-time partners, The Home Depot once again approached us with a sizable task: refresh their Veranda brand by creating one design that works across multiple packaging shapes, sizes, and substrates.

Pulling from our extensive retail packaging experience, we developed several concepts – some close to the original design, others radically different. To further support these concepts, our team also created POP elements, like overhead signage and informational brochures. We knew the final design needed to work on a number of packaging types, from extremely vertical to extremely horizontal.

We solved this challenge by creating segments that each design element could live in and by mathematically scaling up and down according to packaging structure. Once these segments were established, our team implemented feature and benefit call-outs, line-art illustrations, and silhouette photography to clearly convey product information.