Imagine pouring countless hours into crafting the perfect blog post only to see it buried deep within the vast expanse of the internet. To ensure your home improvement content reaches its target audience, it’s essential to master the art of search engine optimization (SEO). Why Does SEO Matter? SEO is akin to a map that guides potential customers directly to…

When talking about home improvement, it’s important to note that there are two separate consumers – DIYers and Pros. We spend a lot of time discussing how to engage the DIYer, but let’s focus a little on how to successfully market to the professional audience.  What Are the Basics of Marketing to the Pro? It’s important to know the specific…

Imagine your home improvement brand blasting its message across a stadium filled with thousands, hoping a few catch wind of it. Now, visualize a cozy living room where you connect directly with passionate DIY enthusiasts, sharing tips and celebrating their projects. Which scenario feels more impactful? That’s the difference between traditional influencer marketing and the rising star: micro-influencers. Why Micro…

Walking into a big-box home improvement store makes getting lost in the possibilities easy. Aisles stretch before you endlessly, filled with products vying for your attention. But one display stops you in your tracks. It’s not just the powerful tools or the vibrant paint colors; it’s the story they tell. Welcome to the world of visual merchandising, where displays are…

When crafting online content, customer attention is king. How will you grab it? In this world of ever-shrinking attention spans, how will you keep customers with you long enough to make your pitch? And how do you make sure that moment sticks with them? That’s where embeds come in, ready to break the scroll barrier and keep your audience glued to…

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in line with what rival The Home Depot reported last week – homeowners continue to wait on taking on bigger home improvement renovations in favor of smaller, more cost-effective projects. Lowe’s beat second-quarter earnings expectations, but sales fell 5.5%, and comparable same-store sales…

Homeowners continue to wait for lower interest rates before spending on bigger projects as Home Depot’s second quarter earnings and sales beat expectations, but comparable same-store sales decreased and are now expected to continue to decline by 3–4% instead of the 1% that was originally forecasted. In fact, the second quarter marked the seventh straight quarter of negative sales growth….

In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead of relying on basic product shots and plain backgrounds, today’s audiences crave immersive experiences and emotional connections. Real, live, on-location photography/video is easily the best option for this. But what if a lot of time, money and resources aren’t available? What if total control is needed…

In the vibrant world of home improvement brand marketing, one element stands out as a powerful tool for capturing consumers’ attention and hearts: emotion. Emotional marketing, as it’s known, is the practice of using emotion to make your audience notice, remember, share and buy. A prospective homeowner scrolling through endless product specs and how-to guides is about as thrilling as…

In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As marketing professionals, we need to guide them on a journey – the buyer journey – from the initial spark of inspiration to the moment they become loyal brand advocates. This journey unfolds in four distinct stages, each requiring a unique approach to messaging and connection….