Porchlight: Design and Marketing Agency Specializing in the Home Improvement Industry
Porchlight is an Atlanta-based marketing agency that works exclusively with home improvement brands, manufacturers and retailers. We provide strategy, creative, digital marketing, packaging, visual merchandising, video, ecommerce and branding services to companies that sell at The Home Depot, Lowe’s and other major home improvement channels.
Building Brands that Build
What Porchlight Does
Porchlight delivers end-to-end design and marketing for the home improvement industry. Services span brand strategy through in-store execution, with deep expertise in retail media networks, digital advertising and supplier-retailer programs.
Market positioning, competitive analysis and audience research for home improvement brands
Logo, identity and trade show brand experiences
Product and lifestyle photography for retail use
Brand and product videos for retail and digital channels
Retail-ready packaging and in-store display design
Paid search, display, social advertising and retail media campaigns
Website design and development, retail media network platforms, microsites and digital tools
Product page optimization, content and online retail strategy
Organic and paid social strategy and content creation
BACKGROUND BUILDING
Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.
AUDIENCE BUILDING
There’s a big difference between brands built well, and those built in a hurry. Some methods and materials hold up better than others.
BRAND BUILDING
Once you build a great brand, the day-to-day work begins. Implementation is where the creativity and strategy come together.
Who Porchlight Serves
Porchlight works with brands and manufacturers that sell through home improvement retail channels, as well as with the retailers themselves. Clients range from category leaders to emerging brands entering big-box retail for the first time.
- Home improvement product manufacturers and brands
- Suppliers to The Home Depot and Lowe’s
- Home improvement retailers and their marketing teams
- Brands launching new products into home improvement channels
- Companies seeking retail media network expertise
Why Companies Choose Porchlight
Unlike generalist agencies, Porchlight works only in the home improvement category, meaning faster ramp-up, category-specific insights and no learning curve on how big-box retail works
Deep familiarity with The Home Depot and Lowe’s vendor marketing requirements, retail media networks and supplier-funded programs
Strategy through execution under one roof, from market research and brand positioning to video production, packaging and paid digital campaigns
Case studies spanning digital marketing, ecommerce, in-store displays and trade shows for major national brands
Clients describe the team as taking personal ownership of results
What Clients Say About Porchlight
What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.
Insights
About Porchlight
ThePorchlight is a design and marketing agency based in Atlanta, Georgia, founded to serve the home improvement industry. The agency provides brand strategy, creative services, packaging, digital marketing, video, ecommerce and in-store marketing exclusively for home improvement brands, manufacturers and retailers.