Building Brands that Build

Our experience with home improvement retailers and brands is second to none. We’ve done it all. Seen it all. We help home improvement retailers and brands stay top-of-mind, enhance digital experiences and make products shine brighter on shelves.

BACKGROUND BUILDING

Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.

How we do it
AUDIENCE BUILDING

There’s a big difference between brands built well, and those built in a hurry. Some methods and materials hold up better than others.

Built to last
BRAND BUILDING

Once you build a great brand, the day-to-day work begins. Implementation is where the creativity and strategy come together.

Start engaging
Moen | Digital Marketing
The Home Depot | Web Development
VOLT AND AMP LIGHTING | Social Media Marketing
The Home Depot | Video
SANY ConExpo | Branding
EDC | Packaging
Eco Cork Foam | Video
Hillman | eCommerce
Husky | Photography
Explore our other case studies

Clients

What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.

Ron Jarvis

VP Merchandising/Sustainability

The Home Depot

Insights

BALANCING SUSTAINABILITY AND STYLE:
WHAT RETAILERS REALLY NEED FROM BRANDS
General

An IYKYK Guide to the Top 10 Retail Marketing Acronyms

If you have ever sat in a meeting with a retailer, merchant, or agency partner and heard a sentence like,…
Visual Merchandising

The Power of PDQs: Capture Attention in Home Improvement Retail

In home improvement retail, shoppers move fast, and store associates have little time for merchandising. A…
Industry Insights

Lowe’s Q4 and Fiscal 2025 Earnings: Positive Comps, Pro Momentum, 2026 Growth Outlook

Lowe’s reported fourth quarter and full-year fiscal 2025 results for the period ending January 30, 2026,…
Industry Insights

The Home Depot Q4 and Fiscal 2025 Earnings: Steady Comps, Lower Profit, Clear 2026 Targets

The Home Depot reported fourth quarter and full-year fiscal 2025 results for the period ending February 1,…
eCommerce

5 Ways to Refresh Your Product Information Pages (PIPs)

Your Product Information Pages (PIPs) are often a shopper’s first impression, so they need to perform well…
Industry Insights

Seasonal Trends: How to Align Your Marketing Calendar

Seasonality is one of the strongest forces shaping shopper behavior in home improvement. Consumer needs…
Industry Insights

3 Moves Home Improvement Brands Need for 2026

If 2025 felt noisy, 2026 is going to feel crowded. Home improvement shoppers still want inspiration…
Industry Insights

Top 6 Marketing Strategies Home Improvement Brands Need for 2026

The home improvement industry is moving into a period of steadier demand, but shoppers are more picky and…
Industry Insights

How We’re Using AI, and What’s Next

Artificial Intelligence (AI) in Our Everyday Work Artificial intelligence once felt like something on the…
Industry Insights

Lowe’s Q3 2025 Earnings: Profit Strength and a Shift Toward Pro and Online

Lowe’s released its Q3 results for the period ending October 31, 2025, and it’s a mixed performance. The…
Industry Insights

The Home Depot Q3 2025 Earnings: A Mixed Bag Despite Modest Sales Gains

The Home Depot reported Q3 results for the period ending November 2, 2025, showing modest revenue growth…