Building Brands that Build

Our experience with home improvement retailers and brands is second to none. We’ve done it all. Seen it all. We help home improvement retailers and brands stay top-of-mind, enhance digital experiences and make products shine brighter on shelves.

BACKGROUND BUILDING

Brands need a firm foundation to be successful in the market. They need solid footing to rally engagement, both internally and externally.

How we do it
AUDIENCE BUILDING

There’s a big difference between brands built well, and those built in a hurry. Some methods and materials hold up better than others.

Built to last
BRAND BUILDING

Once you build a great brand, the day-to-day work begins. Implementation is where the creativity and strategy come together.

Start engaging
Burkmann’s Song of america | Branding
SANY ConExpo | Branding
Eco Cork Foam | Video
Equinox | Digital Marketing
Hillman | eCommerce
Ironforce | Packaging
The Home Depot | Brand Collateral
Husky | Photography
The Home Depot | Web Development
Explore our other case studies

Clients

What I admire about the Porchlight team is the degree of ownership they attach to each project. They take it personal, and they have tremendous pride in the final results.

Ron Jarvis

VP Merchandising/Sustainability

The Home Depot

Insights

Brand Strategy

Master the Art of Engaging the Pro

When talking about home improvement, it’s important to note that there are two separate consumers – DIYers…
Marketing

Amplify Your Brand with Authenticity: Partnering with Micro-Influencers for Supercharged Engagement

Imagine your home improvement brand blasting its message across a stadium filled with thousands, hoping a…
Visual Merchandising

How to Effectively Use Visual Merchandising in Big-Box Retail Environments

Walking into a big-box home improvement store makes getting lost in the possibilities easy. Aisles stretch…
General

Break the Scroll Barrier: How Embeds Can Captivate Your Audience (Until the Very End)

When crafting online content, customer attention is king. How will you grab it? In this world…
Industry Insights

Lowe’s Q2 2024 Earnings Release: Beats Earnings but Decreases Outlook for the Year

As one of the leading names in home improvement retail, Lowe’s second quarter 2024 earnings release was in…
Industry Insights

The Home Depot’s Q2 2024 Earnings Release: Home Improvement Spending Continues to Slow

Homeowners continue to wait for lower interest rates before spending on bigger projects as Home Depot’s…
General

Behind the Scenes: Immersive Sets for Seriously Stunning Photos and Videos

In the competitive world of home improvement marketing, capturing consumers’ attention is crucial. Instead…
Brand Design

The Science of Feels: How Marketing Content Evokes an Emotional Response (and Brings Your Renovation Visions to Life)

In the vibrant world of home improvement brand marketing, one element stands out as a powerful tool for…
General

4 Steps of the Buyer Journey: Building Trust and Conversions Through Every Stage

In the world of home improvement marketing, capturing the attention of homeowners isn’t enough. As…
General

Porchlight: We Build Home Improvement Brands

They say modesty is a virtue, but we’re setting it aside for a bit of shameless self-promotion. Why?…
eCommerce

Embracing Change: The Rise of Ad Blockers and the Power of Paid Content Marketing

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. And one of the…