In March, I did the unthinkable, well, the unthinkable to most sports enthusiasts. I missed the opportunity to participate in any Final Four activities in my hometown of Atlanta. Instead, I enjoyed Napa Valley with friends and didn’t realize that my return flight to Atlanta was scheduled to land during the championship game. The good thing was that the airport wasn’t crowded, and I was able to see the Final … Continue reading »
In case you missed the green alert, Monday was Earth Day. In honor of this modern event, it seems fitting to ponder the state of sustainability in design. By definition, sustainability is “conserving an ecological balance by avoiding depletion of natural resources.” While this is a fine definition, but I tend to prefer Nathan Shedroff’s definition from his book, Design is the Problem, “Don’t do things today that … Continue reading »
Tell us a little about your life before Porchlight.
I moved to Atlanta straight out of college and began working in the restaurant industry. After 2 years of those hours, I began at The Home Depot as an assistant in Credit Marketing. Since I’ve always loved English and Art, moving to advertising and marketing was definitely a better fit. I left Home Depot in 2005 to discover the agency side. … Continue reading »
I’m sure it’s no secret that the majority of items purchased at retail today are manufactured in China. This can cause some challenges for packaging designers and design agencies. Over the past 10 years, Porchlight has worked with several Chinese manufacturers to execute our creative. We’ve come to expect certain challenges and we’ve established processes to help eliminate them.
Our greatest challenge is overall control. We’d like to be a … Continue reading »
In 1956, Lawrence Herbert was about to start his medical degree when he took a part-time job at an advertising agency’s print division named Pantone in Manoochie, New Jersey. At the time, printers had to use many different pigments to mix colors using a trial and error method. Lawrence became so interested in solving this problem that he stayed at the company and used his knowledge of chemistry to develop … Continue reading »
If you were like me and the other 111.3 million people in the world, you gathered with friends and family this past Sunday to watch Super Bowl XLVII. Most sports enthusiasts are excited to watch the top two football teams in the country go head-to-head in this ultimate battle. But this year, there was quite the buzz for the Pepsi Halftime Show featuring mega star and newly named Pepsi Brand … Continue reading »
Welcome to 2013. It’s a new year with new goals, new projects and even new budgets! The team here at Porchlight is dedicated to accomplishing hardworking design for you. Whether it’s a new package design, a brilliant branding strategy or even a fresh website, we are just a phone call or email away from getting started.
We look forward to hearing from you soon.
It’s that time of year again, people. There’s a wintery chill in the air, the turkeys have been consumed and the garland has been hung, which means only one thing – it’s time to start searching high and low to seek out the best deals for your holiday shopping. Personally, having a set of triplet nieces and nephews as well as two pre-teen nieces means shopping can get a … Continue reading »
Recently, a group of friends and I visited Tybee Island and Savannah, Georgia, for a weekend birthday celebration. Our activities included tennis, fun on the beach, biking and, of course, enjoying many different types of food. One of our last stops for the weekend featured a Southern lunch at the famous Lady and Sons Restaurant, owned by the Food Network queen herself, Mrs. Paula Deen. During my dining experience, I … Continue reading »