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The Perfect Project Management Solution

Posted by:
Natalie Moffett
Comments:
0
Date:
May 22, 2013
Category:
Design

As a Project Manager, scheduling a designers’ workload is one of my main responsibilities. Once the tried and true production schedule in Excel gets to be too cumbersome, it’s time to look for a project management solution. Sounds easy, right? Wrong…just search “project management solution” or “workload management system” online and tons of options appear. So begins my quest for the best system for Porchlight.

Ideally, we would love for … Continue reading »

Who The Heck is TED?

Posted by:
Joe Price
Comments:
1
Date:
May 15, 2013
Category:
Design

I usually try to write about design in my blog posts, but this week I’m switching it up and talking a bit about a source for some inspiration.

On my Twitter feed the other day, I noticed that a friend was at a TEDx in Atlanta. If you haven’t heard of TED (Technology, Entertainment, Design), their website describes themselves as “a nonprofit devoted to Ideas Worth Spreading.” Even though I’ve … Continue reading »

The Power of Event Branding and Marketing

Posted by:
Lynnette Pope
Comments:
0
Date:
May 1, 2013
Category:
Culture, Design

In March, I did the unthinkable, well, the unthinkable to most sports enthusiasts. I missed the opportunity to participate in any Final Four activities in my hometown of Atlanta. Instead, I enjoyed Napa Valley with friends and didn’t realize that my return flight to Atlanta was scheduled to land during the championship game. The good thing was that the airport wasn’t crowded, and I was able to see the Final … Continue reading »

Sustainable Design

Posted by:
Greg Corey
Comments:
0
Date:
April 25, 2013
Category:
Culture, Uncategorized

 

In case you missed the green alert, Monday was Earth Day. In honor of this modern event, it seems fitting to ponder the state of sustainability in design. By definition, sustainability is “conserving an ecological balance by avoiding depletion of natural resources.” While this is a fine definition, but I tend to prefer Nathan Shedroff’s definition from his book, Design is the Problem, “Don’t do things today that … Continue reading »

Meet Natalie Moffett

Posted by:
Penny Cannon
Comments:
0
Date:
April 17, 2013
Category:
Culture

Tell us a little about your life before Porchlight.

I moved to Atlanta straight out of college and began working in the restaurant industry. After 2 years of those hours, I began at The Home Depot as an assistant in Credit Marketing. Since I’ve always loved English and Art, moving to advertising and marketing was definitely a better fit. I left Home Depot in 2005 to discover the agency side. … Continue reading »

Do You Own Your Photos?

Posted by:
Joe Price
Comments:
0
Date:
April 10, 2013
Category:
Design

By now, social media users know the basics of what to post and not to post on social media forums. The “not to post” category is broad, containing the likes of the over-sharer, the blitzed-eyed late night photo poster, and the wall-to-wall conversers. Outside of the obvious, why think twice about posting a photo onto Facebook or Instagram?

Before you post that photo publicly, all rights are yours. You own … Continue reading »

Porchlight Needs Your Vote!

Posted by:
Lynnette Pope
Comments:
0
Date:
April 3, 2013
Category:
Awards & Accolades, Our Work

This past year, Porchlight has produced many successful projects printed on uncoated paper. So what better way to express our excitement, but to enter Neenah’s UnShow Competition and bring home a prize. The UnShow Competition celebrates all forms of expression on any uncoated paper.

Please click on one or all of the images below to submit your vote. Also, feel free to share or tweet with friends and coworkers, so … Continue reading »

The Trouble with China

Posted by:
Greg Corey
Comments:
2
Date:
March 27, 2013
Category:
Culture

I’m sure it’s no secret that the majority of items purchased at retail today are manufactured in China. This can cause some challenges for packaging designers and design agencies. Over the past 10 years, Porchlight has worked with several Chinese manufacturers to execute our creative.  We’ve come to expect certain challenges and we’ve established processes to help eliminate them.

Our greatest challenge is overall control. We’d like to be a … Continue reading »

Spring Forward

Posted by:
Penny Cannon
Comments:
0
Date:
March 20, 2013
Category:
Design

Today is the first official day of Spring, and I know plenty of people for whom this season couldn’t come soon enough. It’s a little sad when you think about how little winter we have to bear in the South, and just how desparate we are for a change. As humans, we are tuned in to change. At certain times of the year, we hunker down and resist. At others, … Continue reading »