Dynamite Plant Food
Transforming an Outdated Package
For many companies, packaging is the first and only impression that consumers have of their brand. That first impression has to be relevant, distinct and memorable. Dynamite Plant Food approached Porchlight to revamp their packaging in hopes of creating a more appealing image. Their bottles were outdated, uninteresting and inferior to the competition.
Porchlight began with a logo update, a simple alteration that gave Dynamite a more current look. The most significant change came in the form of the bottle. In stark contrast to the simple cylindrical bottle of before, Porchlight chose a sleek, ergonomic bottle to appeal more to the female demographic. A shrink sleeve wrap was chosen instead of a label, infusing it with a vivid new color palette, attention-grabbing feature callouts and striking images of healthy plants, flowers and vegetables.
By slightly altering the logo and giving the bottle a distinctive shape and imagery, Porchlight made Dynamite relevant again. The new package conveyed quality and innovation, two characteristics that are important to consumers. The new visual identity system was implemented into Dynamite’s other marketing materials, and the brand grew from two products to five products that sold in big box chains and independent retailers across the country.