In March, I did the unthinkable, well, the unthinkable to most sports enthusiasts. I missed the opportunity to participate in any Final Four activities in my hometown of Atlanta. Instead, I enjoyed Napa Valley with friends and didn’t realize that my return flight to Atlanta was scheduled to land during the championship game. The good thing was that the airport wasn’t crowded, and I was able to see the Final … Continue reading »
This past year, Porchlight has produced many successful projects printed on uncoated paper. So what better way to express our excitement, but to enter Neenah’s UnShow Competition and bring home a prize. The UnShow Competition celebrates all forms of expression on any uncoated paper.
Please click on one or all of the images below to submit your vote. Also, feel free to share or tweet with friends and coworkers, so … Continue reading »
At 11am, everyone at Porchlight knows that I usually prepare my daily morning snack of oatmeal and cranberries. I’m very brand loyal and seldom stray from it, until recently. My grocer stopped carrying my brand, forcing me to make a decision to try another.
Over 15 brands of oatmeal grace the shelves at the grocery store. The usual square-boxed packaging shows you what manufacturers hope to be the most enticing … Continue reading »
If you were like me and the other 111.3 million people in the world, you gathered with friends and family this past Sunday to watch Super Bowl XLVII. Most sports enthusiasts are excited to watch the top two football teams in the country go head-to-head in this ultimate battle. But this year, there was quite the buzz for the Pepsi Halftime Show featuring mega star and newly named Pepsi Brand … Continue reading »
It’s that time of year again, people. There’s a wintery chill in the air, the turkeys have been consumed and the garland has been hung, which means only one thing – it’s time to start searching high and low to seek out the best deals for your holiday shopping. Personally, having a set of triplet nieces and nephews as well as two pre-teen nieces means shopping can get a … Continue reading »
Recently, a group of friends and I visited Tybee Island and Savannah, Georgia, for a weekend birthday celebration. Our activities included tennis, fun on the beach, biking and, of course, enjoying many different types of food. One of our last stops for the weekend featured a Southern lunch at the famous Lady and Sons Restaurant, owned by the Food Network queen herself, Mrs. Paula Deen. During my dining experience, I … Continue reading »
As a designer, I tend to notice everything while shopping in a store. “Oh, that’s a neat hang tag.” or “Wow, look at that custom, full-color display.” It’s like a wonderland that I cannot help but get excited to explore time and time again.
Package designers make great efforts to catch the consumer’s eye by creating unique packaging and using color to help differentiate and establish product branding. In most … Continue reading »
A couple of weeks ago, Greg posted a blog about the three keys to packaging, briefly touching on the art of persuasion. There are volumes of books about packaging, so there’s no shortage of room to expand on this topic. But it’s worth noting that packaging plays a key role in influencing consumer buying behavior.
Purchasing is such an intuitive process that it’s safe to say that consumers don’t actively … Continue reading »