Partner

listen to the client
ask questions
discuss capabilities
clarify goals
estimate costs
set expectations
gain consensus

Inform

rally:

discuss project
align the team
generate systems

research:

audit the brand
walk the stores
study the buyer

strategize:

define desired outcome
create mood boards
create brief

Create

internal:

design answers
build solutions
internal review
course correct

external:

share with client
gain consensus
or course correct

Execute

execute designs
secure & finalize assets
measure twice, build once

Manage

visit the product
conduct strategic review
synthesize learnings
revisit with client
keep it growing