I’ve watched the movie Old School probably six or seven times, and one of the best scenes has to be the party where Frank says, “Well, um, actually a pretty nice little Saturday, we’re going to go to Home Depot. Yeah, buy some wallpaper, maybe get some flooring, stuff like that.” That whole scene is absolutely hilarious, not just to me, but to pretty much everyone I know that’s seen … Continue reading »

I remember the first time I saw a pink hammer. I was slightly insulted. I may even have snorted…out loud. It’s not that I have a problem with pink (nor did this hammer have any cause-related marketing associated with it), and I am certainly no hammer purist. It simply gave me a bad feeling, as if someone was hugely missing the point.

So, what is the point? The historically male … Continue reading »

The Scope
The Home Depot is the world’s largest home improvement resource. In recent years, they have dedicated themselves to pursuing environmental excellence across stores in the United States and Canada, as well as from their vendors. Their goal is to make a positive environmental impact every day and enact large-scale policies to guide their future actions.

The Challenge
Porchlight was asked to develop a piece of collateral for print … Continue reading »

We are so used to type all over everything that it’s commonly taken for granted. Today, I’m just going to talk about what type brings to the table as far as the influence it can have on packaging in a retail setting. Let’s look at a couple examples of “packages” with just type and no other design elements.

As you can see, there is something wrong here. The more … Continue reading »

In the world of retail design, Target is doing it right. They are constantly keeping their environment new and inspiring, they have their own unique prescription drug packaging program, and they just added fresh produce and introduced “The Shops at Target” program that brings small, local brands from around the country to their stores. And now, Target is bringing in Neiman Marcus, a great move for everyone involved.

Target and … Continue reading »